New Female Managing Director Brings Diversity to Birmingham Talent Agency 

One of the most prolific talent agencies outside of London, AS Agency, has a new Managing Director at its helm following the retirement of its founder, Alan Sharman.

The Agency is now in the very safe hands of Natalie Bellamy, who has worked alongside Alan Sharman since AS Agency was established in 2007.

The Agency, based in the Jewellery Quarter in Birmingham, works with a wide range of advertising agencies, iconic brands, photographers, casting directors, and production companies across the UK.

The new Managing Director wants to bring a diverse focus to the Agency and hopes that her perspective of working in the industry as a black woman will help to achieve this. 

Natalie Bellamy said: “I want to move AS Agency forward and offer more diversity across the board – size, ethnicity, gender. I feel like the industry is definitely moving forward with inclusivity but there is still a long way to go.

“I hope to do my part. I remember when I was growing up I did not see many faces like mine. It fills my heart that girls like me can see themselves now! It’s important for us all to be seen.”

Natalie and Alan were working together as Bookers at another agency, before Alan made the leap to start his own. Natalie joined him on the venture and was on hand to nurture the new business. It has since become one of the most well-regarded agencies in the industry. 

“I was honoured when Alan Sharman approached me about taking over the Agency. It’s lovely to see how the Agency has grown and developed. 

“I first experienced the talent agency environment when I was 14 when my sister signed up for a children’s agency. It was busy and fast-paced and I felt like this was what I wanted. I’ve always had a passion for the industry.”

Looking ahead, Natalie is keen to develop the AS Casting Division, which provides extras and supporting artists for TV, film and commercials. 

Birmingham and the West Midlands is fast becoming a significant centre point for television and film production following the landmark investment to establish Digbeth Loc. Studios.

A range of internationally lauded productions are already committed to partnering with Digbeth Loc. Studios,  a partnership between Peaky Blinder’s screenwriter Steven Knight and Piers Read, CEO of TIME+SPACE. These include the BBC drama This Town and the world’s most successful food format, MasterChef, produced by Shine TV.


“It’s an incredibly exciting time for Birmingham which has gone through a significant regeneration, in particular in Digbeth. 

“Just as Birmingham is evolving, so are we with the addition of the new AS Casting division. This was first established to meet the growing demand from TV, film and production companies for background and supporting artists. 

“We are excited to provide talent for production companies who choose to work in Birmingham and its new landmark studios!” 

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